Challenge

Scratch Restaurants are the brainchild of Chef Phillip Frankland Lee and his wife, Margarita Kallas-Lee. Born of the idea that all food should be created from Scratch, the brand needed support as it continues to grow from one location to multiple restaurant concepts with multiple locations.

Brave Idea

Mile 9 will support each brand during this growth phase with the proper branding materials, including website and marketing materials.

Great Business Results

Scratch Bar & Kitchen remains one of the best of LA, and Chef Phillip is on track to open multiple new locations in 2017-18.

Challenge

We stand a level above other baby foods, but mom doesn’t know us yet. Other baby food jars and pouches are highly processed, sacrificing those essential original nutrients and vitamins, while Amara is freeze-dried and organic, providing exactly what baby needs.

Brave Idea

Let’s talk to the decision makers - both moms and their trusted professionals.  Through ambassador drops at key locations, we will penetrate at a grassroots level and help support our retail launch.

Great Business Results

We have delivered hundreds of samples to the Southern California market and look forward to supporting the future distribution channel launches as Amara grows further.

Challenge

Build a brand that shows instant credibility as a leading single-source provider of solar energy systems and solutions for schools, businesses and communities. Mile 9 spearheaded the development of everything from brand strategy and brand identity to sales and marketing materials development and production.

Brave Idea

For brand strategy, we immersed ourselves into the company’s market, gaining greater insight into its business focus. Once we had a strong perspective on the company, we were ready to build out the company’s brand strategy – creating a unique and differentiated brand positioning conveyed through new corporate brand identity and messaging.

With our solidified brand strategy and logo, we then built out a new website, sales materials, trade show booth, corporate video and educational materials for schools. We are continuing to develop materials for PFMG, including an iPad app for its sales team and print advertising to create goodwill in local communities.

Great Business Results

We have helped PFMG not only gain new business, but also investors. Results include increased sales (35% their first year), build of the largest solar school project in the United States (Antelope Valley) and a new partnership with Union Bank.

Challenge

We want to set ourselves apart – by creating a brand proposition that identities Hixme as industry mavericks that can lead businesses into a new health care journey. We want to be a point that empowers change – be a brand that fearlessly guides key executives through the process so that they are the hero. We want our tone to communicate an authentic and trustworthy voice. As advocates of change for the healthcare industry, we speak intelligently, informatively and transparently by taking a hands on approach to guide businesses through the process. And although our tone is one driven by this deep expertise, it’s always respectful and engaging, never intimidating.

Brave Idea

we focused our campaign on the key decision makers, CEOs, CFOs and VPs of HR in the Southern California market. our goal was to drive awareness and get businesses to migrate to a new era of healthcare.

we created a playful integrated campaign, designed to touch on the painful aspects of dealing with health care. our messaging and media placement was targeted to our core demographic. the campaign featured digital media that was hyper-targeted to the 3 decision makers via direct mail, email, print, tradeshows and an influencer program. each tactic was designed to make an impact to drive awareness.

Challenge

Voots is a great example of a brand that brought Mile 9 in at the outset. Our task was to work hand-in-hand with Pharmavite’s brand and consumer insight team to develop the brand and product positioning, as well as the Go-to-Market strategy for this new children’s chewable nutritional supplement. As a new brand entering the highly competitive children’s vitamin and mineral

supplement category, Voots’ brand challenges were twofold: to carve out a unique and differentiated positioning in this highly impacted category filled

with entrenched brands and to successfully bring to market a new brand through a two-phased product rollout strategy.

Brave Idea

Connecting with “health involved” moms on an attributional and emotional level, our “Kids’ Theories” campaign brought the brand promise to life through

wholesome and fun-loving creative. With cohesive and consistent visuals and messaging across all media channels, the Voots creative strategy connects

with smart and savvy moms through an authentic voice, captivating their attention while amplifying the brand’s fundamental product proposition.

Great Business Results

The results for the Voots launch campaign have been impressive. Awareness, purchase interest and demand for Pharmavite’s first children-focused brand continues to build, exceeding each of Phase One’s KPIs and enabling the brand to continue to secure additional distribution

through national mass, FDM and online retailers, including Target, Walgreens and Amazon.

Challenge

Kite Hill is a one of a kind brand – and it shows. Superior in taste and quality, they craft almond milk based yogurts and cheeses in a traditional way, without the fillers and additives of other

dairy-alternative products. How do we appeal

to all consumers, not just vegan or

non-dairy consumers.

Brave Idea

Connecting with consumers, we will showcase Kite Hill as a yogurt and cheese choice that surpasses a

dairy-alternative need. It’s culinary artistry that everyone can enjoy.

Great Business Results

Through store-level activations, we have penetrated multiple markets and generated sales while also gathering important consumer information on our demo and what they are looking for. Pairing in-store efforts with in-market efforts, we are leaving a lasting brand impression that is reflected in retail sales.

Challenge

NutriBullet has built a brand through direct response marketing. Now, we’d like to penetrate local markets and expose the product to consumers who may not have previously considered a NutriBullet as the choice for in-home smoothie-making that can lead to lasting positive health results.

Brave Idea

Let’s reinvent the food truck. From a greasy spoon to an on-the-go smoothie machine.  With our NutriBullet food truck, we can hit local level events with our team showing hands-on how to make the tastiest good-for-you smoothies.  Our food truck also acts as a mobile billboard, with beautiful branding on all 4 sides.

Great Business Results

Through the food truck, we are not only able to promote branding and product use, we also have an iPad ready for anyone committed to NutriBullet to buy one on the spot. We have generated thousands of sales through these activations, both on-the-spot and after events. We now continue to support the market regionally.