Mile 9 is excited to announce a new partnership with Snapbac – a brand-new product that is going to revolutionize the sports compression market. Launching this fall, Mile 9 is creating and producing everything for Snapbac, including brand strategy, creative design, the website, and a digital advertising and social campaign
Emmi USA is partnering with Mile 9 to elevate game day parties across the country this football season with its delicious and authentic Swiss fondue. Mile 9 concepted and designed the retail marketing materials for the promotion, and will be executing fun fondue sampling activations at football games throughout the fall.
To promote the company’s second appearance on CBS’s Undercover Boss, Menchie’s sought the help of Mile 9. The brand spot, which Mile 9 concepted and produced, aired nationally on CBS and also featured a text offer for free frozen yogurt. The result? We brought smiles to thousands of frozen yogurt fans across the country!
Just in time for the big game, Mile 9 was excited to get our client, Fireman’s Brew, a spot showcasing their tailgating recipes and beer pairings on KCAL-TV, Los Angeles. Not only did the food look mouthwatering, but the guys from Fireman’s Brew also helped the viewers pick the perfect beer to go with each one. Check out the video and original recipes on KCAL’s website.
Mile 9 worked with Paramount Studios to help promote the hit film Anchorman 2. We were charged with developing the game app, Scotchy Scotch Toss, for the iPhone, Android and BlackBerry. This engaging game featured 300 original recordings by Will Ferrell and has been hailed by Funny or Die as “the greatest app in the history of western civilization.”
We are thrilled to announce that Mile 9 has won a 2013 Gold Davey Award for the Voots Marketing Campaign that we developed for Pharmavite, LLC. Awarded by the International Academy of the Visual Arts, this year's competition saw nearly 4,000 entries from companies around the world. Mile 9 captured Gold in the Integrated Campaign category. Learn more here.
Zoot Sports, a global leader in endurance sports apparel, has selected Mile 9 as its advertising partner and agency of record. With an exciting 2014 on the forefront, Zoot looks to Mile 9 to develop creative strategy, advertising messaging and key assets such as print ads, product videos, catalogs and social media. We are excited to help Zoot elevate their brand!
In today’s digitally fragmented world of 2.4 billion Internet users, it is more important than ever to establish meaningful relationships with consumers in order to drive sales. Our VP of Brand Strategy, Brad Carraway, was recently featured in The Agency Post, discussing ways to best engage customers. Read his strategy here.
Mile 9 is working with ABC to create the digital assets to promote the rebranding of their WATCH ABC app (formerly the ABC Player) and the launch of their live streaming capability through TV spots, banner ads, eAlerts and landing pages in specific markets. Click here to check out WATCH ABC.
One of our favorite clients has once again reached out to us for a very interesting project – to design all the creative elements that will form part of a guided tour of their newest facility in Opelika, AL. This includes a welcome video, production process videos and over 25 different wall graphics, banners and hallway designs that span up to 100-feet in length!
The newest member of the Mile 9 team, Kingsley, joins our agency as Director of Client Services. An agency veteran with over a decade of integrated marketing experience at top agencies including Ogilvy & Mather, G2 and Carlson, Kingsley will spearhead new business development for Mile 9.
To promote the launch of Voots Veggie-Fruit Tarts, Mile 9 developed the “Kids Theories” integrated campaign that connects with smart and savvy moms by going where they go – through TV, digital, print, OOH, social media, PR, experiential and cause marketing. Click here to check out our TV spots.
Mile 9 is launching a hyper-local social media campaign for PsomasFMG that leverages Facebook and Twitter to educate school districts, government officials and community members on the benefits of solar energy and keeps fans updated on PsomasFMG projects. Find PsomasFMG on Twitter and Facebook.
Mile 9 is working on creating delicious content for IHOP’s newly acquired in-store screen displays featuring fun trivia, interesting breakfast facts, promotions and news. Our work for IHOP includes concepting, content development, creative design and animation.
This month our VP of Brand Strategy, Brad Carraway, was featured in MediaPost’s Social Media & Marketing Daily. Using a recent Mile 9 case study as reference, he discussed how brands can “Leverage Paid, Owned and Earned Media for Social Media Success.” Click here to read the article.
In 2012, Mile 9 launched a hyper-local integrated marketing campaign for Fitdog Sports Club to help them stand out in a saturated pet services market. Utilizing tactics such as street team activation, events, PR, targeted digital advertising and email marketing, we raised awareness for the brand and grew revenue 20% YOY.
Our production team has been working on Saban's recently acquired Vortexx programming block on The CW, helping out with animation, editing, graphics and rotoscoping their popular animated TV show, Justice League Unlimited. Click here to find out more about Vortexx.
Great results are in for the Spy Hunter Social Media campaign! Over the course of three months, Mile 9 grew the Spy Hunter Social Community audience from scratch to over 11,800 Fans on Facebook, 644 Followers on Twitter and 442,000 video views on their YouTube channel. Check out Spy Hunter’s Facebook page here.
Over 4,000 names have been submitted to the Logix “Name the Robot” Facebook contest, managed by Mile 9. Plus, Logix’s Facebook page has seen a 314% increase in Likes since the end of August when the contest started. Now we are happy to announce that the winning name is… Robix!
Corazonas, the creators of heart-healthy tortilla chips and oatmeal squares, has approached Mile 9 to start developing a campaign for their Oatmeal Squares and ICare packages. We’re excited to start working with this amazing brand to help spread the word about their delicious products.
This election season our VP of Brand Strategy, Brad Carraway, gives smaller advertisers creative alternatives to break through the political clutter while effectively engaging with their audience in this AdAge article. And don’t forget to vote!
This month the San Fernando Valley Business Journal released “The List” of the largest advertising and public relations agencies in the Valley, and Mile 9 is proud to have made the list at #4. This is very impressive given that the first three agencies on the list are strictly online marketing companies.
This fall, Warner Bros. Games is releasing an updated version of the classic video game Spy Hunter, and they’ve enlisted Mile 9 to help build buzz and excitement through a Social Media campaign that includes Twitter, YouTube and a custom Facebook page. Check out our campaign on Twitter and Facebook.
Omni Specialty Packaging manufactures lubricants and chemicals for automotive and industrial markets internationally. We are excited to start working with them on a variety of projects including branding, logo and packaging design, website development and the creation of sales and marketing materials.
Mile 9 was thrilled to give Adweek an exclusive preview of the new K-Swiss Blades spots. Adweek featured the spots as the Ad of the Day on April 16, 2012. These four spots are part of a fully integrated campaign for the Blades performance running shoe line. Read and watch all the spots here.
This year one of Southern California’s leading solar energy companies is going through a complete image makeover. Mile 9 was charged with rebranding the PsomasFMG image. Included in the makeover is a new company logo, a website redesign, trade show booth, sales materials and corporate videos.
To round out the K-Swiss 2012 running campaign, “These shoes do not care about your issues,” Mile 9 concepted and produced four spots. Look for these :30 spots on air, as well as on targeted running sites, such as Runnersworld.com and Triathlete.com.
Mile 9 concepted and produced K-Swiss’ new 2012 running campaign. The campaign’s theme, “These shoes do not care about your issues,” takes a brazen approach to running with ironic headlines and unique photography. Featuring K-Swiss athletes, the integrated campaign includes a range of print ads, interactive, mobile and four TV spots.
The Mile 9-created Oscars® digital campaign earned rave reviews for driving awareness and traffic to ABC’s official Oscar® outlets. These included Oscar.com, the Oscars® iOS App, as well as tune-in for the 84th Academy Awards. Thanks to ABC for letting us help to share in the celebration of Hollywood’s biggest night.
America’s favorite sport, meet Italian technology. Mile 9 helped introduce MINE’s full line of Italian bats into the American market this month. To do this, Mile 9 developed an integrated solution that included rebranding strategies, industry trade shows, online spots, website and iPad app development.
For this fast growing craft beer brand, Mile 9 developed a retail/QR code & mobile campaign. Featured on in-store POS, the QR code linked consumers to a mobile webpage where they could view trailers, access Fireman’s Brew Facebook and Twitter pages and learn more about its handcrafted beers.
To differentiate Alcatel’s mobile phones in a crowded retail environment, Mile 9 launched a Device Training Program that turned retail sales associates into brand advocates. At its core were digital, video, interactive and printed materials, which increased sales (at a record number!) by educating retail sales associates.
In order to generate media buzz around Nature Made’s Sleep, Mile 9 triggered a “yawn chain reaction” by putting up three unique art installations in locations across Seattle. Local artists created their interpretations of sleep – or lack thereof. The event was covered by FOX News and local online sites.
Mile 9 was present at K-Swiss’ most important event of the year, the Ironman World Championship in Kona, with innovative ideas to create a unique experience for all the attendees – from a virtual run and a mini-triathlon at the expo, to capturing exclusive footage of the race and the K-Swiss athletes.
To promote the new season on FOX, Mile 9 placed show branded refrigerators in major cities filled with hundreds of bottles of water. People enjoyed the free water on a hot summers day, but they also won great prizes including $1,500 for a kitchen upgrade and gift certificates to the celebrity chefs’ restaurants.
For the 8th season of FOX’s show, we wanted to do something that would stop traffic, literally. Placing a stage on a Sunset Blvd. rooftop in West Hollywood, Mile 9 created a 10-hour dance marathon spectacle. Even Mary Murphy and Nigel Lythgoe came out to join in on the rooftop fun!
Mile 9 concepted and produced a :30 TV spot featuring the #9 player in the world, Mardy Fish. Mardy proves to us it’s never too late to achieve great things when you focus and put in the hard work. And we have no doubt his BigShots will help get him there. Watch the spot here. here.
We helped K-Swiss dominate the expo and the course with unique and memorable creative. The K-Swiss Virtual Run featured treadmills facing a 20-foot screen playing a video run across America, the Kwicky Krew – a group of runners in yellow man suits promoted the new Kwicky Blade-Light, and a shoe art installation made entirely from K-Swiss shoes provided an incredible photo opp for attendees.
Kicking off the SOYJOY experiential sampling program, we reached our active lifestyle demo on the slopes at the Mt. Hood Ski Resort in Oregon (pictured). The 3-region tour will distribute 1.25 MM SOYJOY bars over the next six months at some of the hottest events like the SXSW Music Festival in Austin and the Weenie Roast in Los Angeles.
Bob’s Burgers, FOX’s newest animated series, is open for business! Over 50 Fatburgers around the country participated in this experiential campaign to promote the show, and four of them were turned into real Bob’s Burgers stores to give away free burgers for the day. Thanks, Bob!
Mile 9 is more than our name – it’s also our location – just 9 miles from the Pacific Ocean in the hills of Los Angeles.
We’re a full-service brand communications agency where you’ll find an integrated team of digitally fluent and highly creative minds, led by industry leaders in marketing strategy, innovation and creativity.
Our business was built on the power of brave ideas. We attract clients who need their marketing dollars to work harder – and we do it by creating solutions that defy conventions and are designed to drive business results.
Our unique environment and spirit combine to give us the feeling that something brave can happen every day. Think of Mile 9 as a destination, where your brand trades the crowded highway for a fresh, innovative path to continue on its journey to greater success.