Client
Simply Good Jars
Services
Content Development
Digital Media
Website
Packaging
Simply Good Jars is a premier pre-made salad line that got its first opportunity into Costco in the Northeast and was looking to drive awareness and sales. We were tasked with creating a fun campaign to introduce the two salads and to support the Costcos that carry them.
Challenge
Simply Good Jars is a premier pre-made salad line that got its first opportunity into Costco in the Northeast and was looking to drive awareness and sales. We were tasked with creating a fun campaign to introduce the two salads and to support the Costcos that carry it.
Brave Idea
We decided to focus our efforts on a geo-targeted digital campaign around the Costcos that Simply Good Jars were being sold.
Our campaign brought to life the brand’s personality: bright, bold, and fun, to help tell the story on how great their ready-to-eat salads are of higher quality and all you need to do is shake and eat.
Our targeted digital campaign includes a landing page featuring a Costco locator, :15 and :30 spots that ran on YouTube, Banner ads, Paid social (Insta and TikTok), and a series of emails going to their list.
Great Business Results
Through our combination of a robust digital plan, we drove awareness and sales.
With a small spend of $5,000, our YouTube ads achieved over 350K Impressions, 250K views and over 400 click-throughs.
The banner ads received over 1m impressions and 6.5K clicks.
Instagram and TikTok spent $750, we got 49K+ impressions, 20K+ post engagement, 2,290 clicks and 73 likes.
Our email campaign had a 21% open rate and .4% click-through rate.
